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Selecting and Engaging Relevant Accounts for ABM ROI sponsored by TechTarget WHITE PAPER: In this white paper, learn how to build a successful ABM foundation with data-driven account selection and modeling. Explore 4 signs your company is failing with ABM account selection, and discover how to match your account selection with active demand in your market. Posted: 08 Feb 2021 \| Published: 05 Jun 2019 TOPICS: Accounting \| Accounting Industry \| Accounting Software \| Business Intelligence \| Business Intelligence Software \| CIOs \| Marketing \| Sales \| Sales and Marketing Software \| Sales Force Automation

CRM enters maturity as customer experience custodian sponsored by TechTarget ComputerWeekly.com EGUIDE: CRM has a long lineage in enterprise software, starting with salesforce automation in the 1990s, Siebel being a big player back in the mists of time. These days, engaging with customers through every conceivable channel, and doing so by way of the cloud are the novelties of CRM. Posted: 08 Feb 2021 \| Published: 21 Dec 2020 TOPICS: Artificial Intelligence \| CRM \| CRM Analytics \| CRM Analytics Software \| CRM Best Practices \| CRM Hosting \| CRM Services \| CRM Software \| Enterprise Applications Software \| Marketing \| Marketing Information Systems

2021 APAC Media Consumption: Digital research preferences sponsored by TechTarget ComputerWeekly.com INFOGRAPHIC: In this infographic, we show the results of our 2021 Media Consumption Survey. Find out why localization of content is important to users and what type of content works best in each buying stage. Posted: 14 Dec 2021 \| Published: 14 Dec 2021 TOPICS: Content Delivery \| Content Networking \| IT Management \| Marketing

Infographic: Europe Media Consumption Study Results sponsored by TechTarget ComputerWeekly.com DATA SHEET: TechTarget has surveyed 730 IT professionals in Europe on their media consumption habits. Check out the key results on this infographic. Posted: 08 Jun 2017 \| Published: 08 Jun 2017 TOPICS: CRM \| Customer Retention \| Customer Satisfaction \| Marketing \| Marketing Literature

Buyer's Guide: How to Identify Must-Haves to Land the Best CRM Tool sponsored by TechTarget Customer Experience EBOOK: Choosing the right CRM tool is essential for building a successful customer engagement strategy. This buyer's guide details how you can acquire the best CRM tool. Download now to explore features to consider in CRM tools that will help with your purchasing decisions, and learn how the future of your organization could impact your choice. Posted: 07 Dec 2015 \| Published: 07 Dec 2015 TOPICS: CRM \| Marketing

How to Pick the Right Mobile Sales Force Automation APP sponsored by Adobe EchoSign EGUIDE: In this e- guide, explore key factors to keep in mind when choosing a mobile sales force automation application. Posted: 02 Mar 2015 \| Published: 02 Mar 2015 TOPICS: Marketing \| Marketing Literature \| Sales \| Sales and Marketing Software \| Sales Force Automation \| Sales Representatives

The Definitive Guide to Engaging Content Marketing sponsored by Marketo RESOURCE: This featured resource considers content marketing as a solution to help cut through the noise and capture client attention. Read on to find out the essentials of content marketing. Posted: 22 Jan 2015 \| Published: 22 Jan 2015 TOPICS: CRM \| CRM Best Practices \| Customer Interaction Services \| Customer Service \| Customer Service Best Practices \| Marketing \| Marketing Literature

Context-Aware Tech Senses, Responds to Customer Needs sponsored by TechTarget Content Management EBOOK: This expert handbook explores how to leverage context-aware technologies to create appropriately personalized customer experiences. Discover how to deliver on the promise of personalized content delivery with tools and strategies for web content management, marketing automation, machine learning, and more. Posted: 19 Apr 2016 \| Published: 15 Apr 2016 TOPICS: Business Intelligence \| Business Intelligence Software \| Content Management \| CRM \| CRM Analytics \| CRM Best Practices \| CRM Software \| Customer Data Integration \| Customer Data Management \| Customer Data Management Software \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Customer Service \| Data Analytics \| Data Integration \| Data Management \| Data Management Software \| Enterprise Content Management \| Enterprise Content Management Software \| Marketing \| Self-Service Applications Software \| Web Content Management

5 Must-have Features in a Marketing Automation Platform sponsored by Marketo EGUIDE: There are many marketing automation platforms to choose from, so it is critical that you choose the one that best meets your organization's needs. In this e-guide, uncover which 5 must-have features to look for in a marketing automation platform and find a further outline of their clusters of features. Posted: 29 Jul 2016 \| Published: 26 Jul 2016 TOPICS: Content Management \| CRM \| CRM Software \| Email Marketing \| Lead Management \| Marketing \| Sales \| Sales and Marketing Software \| Software

What to Look for in Marketing Automation Software sponsored by Marketo EGUIDE: When you're looking to buy marketing automation software, going beyond the basics and considering new capabilities are critical. Discover the features and functionality you may need for more advanced capabilities. Also learn the additional considerations that you should take into account before deploying marketing software. Posted: 22 Dec 2016 \| Published: 22 Dec 2016 TOPICS: CRM \| Marketing \| Marketing Information Systems

Information Technology Marketing Reports