EZINE:
In this week's Computer Weekly, we go behind the scenes at golf's Ryder Cup to see the tech firsts introduced to improve the fan experience. UK tech leaders explain why they feel 'betrayed' by the government's net-zero policy changes. Read the issue now.
RESEARCH CONTENT:
As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.
BRIGHTTALK WEBINAR:
Webinars should be a crucial part of any marketing strategy. In order to effectively engage buyers, content creators need to take a more interactive approach to deliver a meaningful webinar. Tune into this webinar to learn more.
EZINE:
In this week's Computer Weekly, we find out how an artificial intelligence system for tracking puffins could help boost renewable energy use. We examine the often-overlooked, but often damaging, diversity issue of age discrimination in tech. And we look at the key considerations when choosing enterprise cloud file services. Read the issue now.
EGUIDE:
In this expert e-guide, we explore how to integrate BPM with analytics successfully by examining different use cases and approaches. Learn how data scientists help derive optimal value from analytics, how to take analytics to the cloud, and how to leverage BPM to deliver ITaaS.
EGUIDE:
Automating business processes can save time and money. In this 15-page buyer's guide, Computer Weekly looks at how BPA can expand into new areas, the opportunities artificial intelligence has to offer and why it's so important to assess what's working optimally.
EGUIDE:
Providing a top class customer experience is the key to customer retention, yet, according to a Forrester survey, only 10% of companies plan to invest in multichannel support. This e-guide explains why a strong multichannel presence is a necessity and walks you through the steps to developing your own strategy.
EBOOK:
Customer service and self-service platforms and chatbots can improve the customer experience, but they can also frustrate users. Read this e-book to learn what works, what doesn't and what needs improvement.
EGUIDE:
Download this e-guide to learn the difference between digital manufacturing and product lifecycle management, and uncover 12 business processes your business should target to realize significant payback.