ESSENTIAL GUIDE:
This report from Capgemini Consulting shows how the search for competitive advantage has driven organisations to shift the focus of their analytical efforts to back office operations
EGUIDE:
Companies leading the technological evolution have gone through changes. This second part of this e-guide explores the technological evolution of SAP, Microsoft and some business analytics vendors throughout the past two decades.
EGUIDE:
Zuellig Pharma saw the lack of advanced analytics and trusted data platforms in the healthcare sector and built an offering to plug the gaps and help pharmaceutical companies enhance customer engagement. The platform has already helped one organisation better understand user behaviour and gain customer loyalty.
EBOOK:
Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.
CASE STUDY:
Download this TechTarget case study to learn how TIBCO achieved true marketing transformation through the use of TechTarget marketing technology.
EGUIDE:
If you can treat BI like a long-term project, deliver the right insights, and leverage more than historical data, your investment may not be a waste after all. In this expert guide, Reda Chouffani, Co-founder of Biz Technology Solutions, explores 8 common challenges and pitfalls that can cause BI projects to fail.
EBOOK:
This expert whitepaper dives into 6 components of a healthcare analytics plan, a blueprint to clarify what should be focused on to drive success. Access now for an in-depth look into a variety of topics.
EGUIDE:
In this 2-part expert e-guide, learn how some enterprises, including FICO and Equifax Inc., made the practice pay off. Plus, Sai Devulapalli, Data Analytics Product and Business Leader at Dell, explains how to bridge the gap between academia and industry when it comes to data science and advanced analytics.
RESOURCE:
This resource brings research to the table, regarding self-service preparation tools. From collecting and keeping data in a searchable fashion to using the right platform to gain valuable insights, this resource is a must-read for anyone looking to get into the self-service analytics game.
EBOOK:
Access this expert e-guide to discover how self-service analytics systems are allowing line of business experts to easily take on an analyst function, enabling more efficient business decisions and easier cooperation throughout the enterprise.
